BeefeaterXO is an interactive experience inside the creative mind of the 3-Michelin-starred chef DABIZ MUÑOZ, where we’ll travel through 4 different cities in order to find the secrets behind the most avant-garde cocktails ever made.
“Technology has changed how people consume media and products. Virtual Reality is the most powerful tool us marketers have to tell stories and create an emotional engagement with our audience. It could take you to inner and outer worlds to experiment the most magical journeys. And this is what FLH does. We need more people like these guys in the world.” -Raquel Alonso, Senior brand manager of Beefeater.
“To be honest, it has been a dream for Future Lighthouse, one of those rare moments where the brand truly trusts the creatives behind the project,” said Alcalá. “They have taken a step forward and said: here, this is what we want to tell and we trust you to do it. And in return, we’ve been eager to find the best way to connect with their audience and convey their message.”
The campaign has garnered over 200 articles, 1M ROI, 67M impressions in display, 5M views, and 25K interactions on social media. Alcalá attributes the success of the campaign to Beefeater’s emphasis on creative freedom for collaborators.